Cookieless Measurement Strategies for Marketing Teams
Why the cookies-are-back narrative is misleading for measurement teams Google reversed its cookie deprecation plan in July 2024. In April 2025, it confirmed it would not add a…
Cyrus Kaur
Contributing Editor
Cyrus Kaur
Cyrus Kaur is a contributing editor at MCP Report covering marketing performance optimization. Based in Nairobi, Cyrus has written for MCP Report since 2019.
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