Consent Signal Integration with Ad Platforms
What consent signal integration actually means in a programmatic context Strip away the legal language for a moment, because the word "consent" carries so much compliance weight…
Dara Ford
Section
Marketing Performance Optimization
3 stories in Marketing Performance Optimization.
Cookieless Measurement Strategies for Marketing Teams
Why the cookies-are-back narrative is misleading for measurement teams Google reversed its cookie deprecation plan in July 2024. In April 2025, it confirmed it would not add a…
Cyrus Kaur
Email Marketing Compliance With Consent and Opt-In Requirements
Why email marketing's returns depend on the quality of the list behind them The $36 to $40 returned per dollar spent gets recited in nearly every email marketing planning meeting…
Cora Larsen